Pembroke, ON) - The marketing campaign for the 2010 Rural Ramble was finalized at the Ottawa Valley Tourist Association’s (OVTA) April marketing committee meeting, and it will be big!

The marketing campaign for the 2010 Rural Ramble will include the insertion of 20,000 full-colour Rural Ramble Guides into the Ottawa Citizen; a 4-week long campaign on A-TV in Ottawa with commercials airing during day-time and prime-time programming; and a $10,000 Radio Campaign on MyFM with ads broadcasting on Pembroke/Petawawa, Renfrew, Arnprior and Napanee/Belleville/Kingston airwaves. The OVTA is also in the process of confirming a spot for the Rural Ramble in Ontario Tourism's "Great Fall Drives" publication (300,000 printed in English and 30,000 printed in French) which is distributed throughout the province.

Financial sponsors and host site applications for the 2010 Rural Ramble are currently being accepted. “As an event sponsor, the Rural Ramble will offer the perfect opportunity to maximize awareness of your business,” explains Lauren McIllfaterick, Communications Coordinator for the OVTA. “Host sites will be able to take advantage of the event’s extensive marketing campaign and promote their attraction, business or organization to an eager public. The Ramble is also a great way to show your Valley pride!”

The application deadline for the 2010 Rural Ramble has been extended until May 10th, so there is still time to get involved. Sponsorship applications will be accepted until May 31st. If you have any questions about how you can partake in the Rural Ramble, please contact Lauren McIllfaterick at 613.732.4364 or by email at lmcillfaterick@countyofrenfrew.on.ca.

The OVTA is the official destination marketing organization for the Upper Ottawa Valley and proudly represents more than 230 tourism businesses, comprised of attractions and events, accommodation, dining and retail establishments, rafting companies and outfitters, artists and galleries, as well as media and industry suppliers.