The Ottawa Valley Tourist Association launches its first ever Membership Recruitment Campaign
The Ottawa Valley Tourist Association launches its first ever
Membership Recruitment Campaign
(Pembroke, ON) – The Ottawa Valley Tourist Association (OVTA) is pleased to announce its first ever Membership Recruitment Campaign. The campaign is designed to promote the benefits of OVTA membership and increase membership numbers.
“The success of the OVTA in promoting the Ottawa Valley as a premier tourist destination is only as strong as its membership,” explains Lauren McIllfaterick, OVTA Communications Coordinator. “As the OVTA membership grows, so too do our marketing initiatives. And, with over 1,000 tourism businesses located in the Ottawa Valley, the potential is huge!”
The OVTA Membership Recruitment Campaign contains two categories: one for OVTA members and one for Renfrew County municipalities. In Category 1, OVTA members are challenged to recruit as many new members as possible between February and June, 2011. The top three members who recruit the most new members will win valuable prize packages, with the Grand Prize winner receiving a prize package worth over $1,000. Prize packages will include a “Tourism Business of the Month” feature at Renfrew County Visitor Information Centres during the summer of 2011, free advertising on the OVTA’s website, free brochure distribution at a number of 2012 trade shows, and free registration to the 2012 Annual Tourism Conference.
In Category 2, municipalities are also challenged to recruit new members. The municipality with the highest percentage of new members recruited within their borders will be announced the winner. In addition to bragging rights at County Council, the winning municipality will be provided an opportunity to host a “Meet and Greet” event to showcase their community to new and existing OVTA members, and have their municipality featured on home page of OVTA website for summer 2011.
The OVTA has also developed a special incentive package to help recruit new members. All new members recruited between February and June, 2011 will receive 2 years of membership for the low price of $260(+HST).
“With the special incentive package, new members will receive a listing on the OVTA website (OttawaValley.travel) for 2011 and 2012, a listing in the 2012 Travel Guide, access to co-operative advertising opportunities, member-to-member benefits and discounts, networking opportunities, and more” explains Ms. McIllfaterick.
The OVTA’s Membership Recruitment Campaign will run until June 1, 2011.
The OVTA is the official destination marketing organization for the Upper Ottawa Valley and proudly represents more than 230 tourism businesses, comprised of attractions and events, accommodation, dining and retail establishments, rafting companies and outfitters, artists and galleries, as well as media and industry suppliers.
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